This six week, 12 hour online course covers the process of designing and implementing successful experiments to optimize product, marketing and customer experience. You’ll learn the BEDIR(™) process: defining the Business Goal, laying out an Experimentation plan, collecting relevant Data, Deriving Insights from test data and making Recommendations. The course covers full factorial design and optimizations using business constraints, plus an overview of Taguchi and Fractional factorial. This is ideal for those looking to learn hands-on experiment design.Today all leading organizations are utilizing Test-and-Learn methodology to quickly test hypotheses around product and feature usage, learning from the behavior observed and rolling out the winner. Effective Test-and-Learn delivers competitive advantages to an organization through rapid prototyping and quick low-risk tests before a full roll out.
Take-aways from Intro above, plus
- BEDIR(™), Aryng’s 5-step Testing Framework (analysis techniques and effective influencing and cross-functional skills to convert insights to impact).
- Hands-on comfort with full factorial Test Design using 5-step Testing Framework
- Introduction to advanced topics, including Fractional factorial and Taguchi optimization
- Test measurement and analysis (statistical significance, behavioral analysis)
Software Required: Attendees need their laptop with MS Excel or equivalent loaded for exercises
- An official Certificate of Completion: Hands-on Test-and-Learn (at the conclusion of the training) with your name and instructor signature, delivered via email
- Unlimited access for 12 months: Go back, pause, take notes, as many times as you like after the live session is completed.
- Templates, cheat sheets, and samples that help you take your training to your day-to-day work flow.
- Downloadable pictures of the BEDIR framework to print and hang in your cube as a quick reference guide
Author of the Amazon bestseller Behind Every Good Decision
Piyanka Jain is the President and CEO of Aryng, an analytics consulting company focused on analytics training, consulting and recruiting. Her client list includes companies like Google, Box, Here, Applied Materials, Abbott Labs, and GE. As a highly regarded industry thought leader in analytics, she writes for Forbes, Harvard Business Review, InsideHR, and other publications. She has been a featured speaker at American Marketing Association conferences, Microsoft Modern Workplace, Predictive Analytics World, Growth Hacker TV, GigaOm, Google Analytics User Conference and more. In 15+ years as an analytics leader, she has had a $200M+ demonstrated impact on business. A gifted problem solver, she seeks out patterns and insights to drive change in her clients' organizations and impact top levers of business. She considers customer satisfaction, empowerment and positive engagement as the highest rewards, and dollar impact as a natural consequence. Her best seller book ‘Behind Every Good Decision’ is an actionable guide for business managers on data-driven decision-making through business analytics.
She has two master’s degrees with theses involving applied mathematics and statistics. A hiker, runner, and yogi, she lives in Sunnyvale, California.
Gaurav Anand currently leads the Business Intelligence organization within Google Cloud. His team of analysts, engineers and managers are tasked with providing the right business measurement models, reporting tools and insights for a fast growing dynamic business. He has a 13 years of experience within the Analytics field, having led data science efforts for Google Cloud, financial analytics for Credit Suisse and business reporting within Dell and IBM. Gaurav’s passion includes building analytics organizations and setting their vision. He holds a BS from IIT and an MBA from University of Michigan (Ann Arbor).
StartSection 1 Downloads
StartIntroduction to Testing (25:55)
StartBEDIR Overview & Step 1: Business Goal (16:55)
StartBusiness Goal Excercise
StartBusiness Goal Review (10:18)
StartBEDIR Step 2a: Experimentation Plan -> Scope (56:15)
StartSolution slide for success criteria of the Gamestar exercise .
Frequently Asked Questions
Product Manager, Jasper Wireless Inc
“This course is Analytics On The Go for business professionals.”
“Hi, I am Simona G., and I live and work in Rotterdam, the Netherlands. In 2014 I was considering a shift from all-round B2B Marketing to a more ROI, data-driven Marketing role. I was not only fascinated by the business insights generated by my Business Intelligence colleagues, but I also came to realize that I would love to use my quantitative and analytical skills to their fullest. So, when Data Analysis came out as the skill needed to fill in the gap, it took me a good couple of weeks of internet search to eventually choose Aryng´s Business Analytics and Testing online module. This online course is really great. Piyanka and Mukul dive into the dry statistical methods and apply them directly to real-life scenarios and cases, such as a travel agency, online gaming company, e-commerce company Umzon, and Shamzon. The hands-on Excel walk-throughs are a wonderful practical tool. The cases focus as much on the business briefing process and actionable recommendations rolling out from the analysis as they focus on the data handling and analysis itself. There is brief reference to the tooling available when it comes to data warehouse management, reporting and visualization and Marketing automation. Last, but not least, following these modules I got a context to place the data analysis as very specific skill. Some of the online study hours I experienced as real consulting sessions with professionals in Big Data Analytics. They come with those do’s and don’ts which are crucial to effectiveness in a role as a Data Analyst. What I personally appreciate is also the fact that Piyanka is accessible and responsive in the communication during the course. I warmly recommend the Aryng online courses.”
“Aryng’s self-paced, online training is a worthwhile substitute for the in-class experience. The training platform allows for a very engaging and varied learning experience through video lectures, short (informal) quizzes, and interactive screens to select your answers after completing the case studies/exercises, which are great for learning application. For each case study, the instructors carefully explain the data analysis methodologies and techniques they used to solve the business problem and quantify impact!”