Are you a marketer looking to get better ROI from your marketing spend? Or a product manager hoping to delight customers with better features and user experiences? Have you been asked by your leadership to make a case for funding your feature set or marketing campaign? Are you a business owner seeking to grow your business using the power of data? If so, this citizen data scientist certification can provide the skills and assistance you need to energize your organization with data-driven decisions.
Class Schedule: All courses are available online in self-paced modules.
Monthly Mentoring: Group mentoring sessions every 1st Saturday of the month from 8-10am Pacific time for the 12 months of your enrollment.
The ACCA Certification includes:
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Author of the Amazon bestseller Behind Every Good Decision
Piyanka Jain is the President and CEO of Aryng, an analytics consulting company focused on analytics training, consulting and recruiting. Her client list includes companies like Google, Box, Here, Applied Materials, Abbott Labs, and GE. As a highly regarded industry thought leader in analytics, she writes for Forbes, Harvard Business Review, InsideHR, and other publications. She has been a featured speaker at American Marketing Association conferences, Microsoft Modern Workplace, Predictive Analytics World, Growth Hacker TV, GigaOm, Google Analytics User Conference and more. In 15+ years as an analytics leader, she has had a $200M+ demonstrated impact on business. A gifted problem solver, she seeks out patterns and insights to drive change in her clients' organizations and impact top levers of business. She considers customer satisfaction, empowerment and positive engagement as the highest rewards, and dollar impact as a natural consequence. Her best seller book ‘Behind Every Good Decision’ is an actionable guide for business managers on data-driven decision-making through business analytics.
She has two master’s degrees with theses involving applied mathematics and statistics. A hiker, runner, and yogi, she lives in Sunnyvale, California.
As the Director of Analytics & A/B Testing, I am responsible for enabling a Data Driven Decision Making culture. My team's value propositions span strategy enablement, execution optimization and impact augmentation with the Analytics Value Chain framework (Analytics-User Research-A/B Testing) for stakeholders across Product, Marketing and Relationship Management. Critical focus areas are Conversion Rate Optimization, Customer Lifecycle Management and Strategy Analytics. A fervent believer in power of data, importance of iterative learning and growth mindset. Hit me up on value of Big Data, Responsible leadership with Data and Artificial Intelligence applications.
Inventory Control Buyer, Cuddledown
"As an inventory control buyer with a strong interest in further pursuing the analytical side of the business, I found the Aryng's Hands-On Business track very beneficial. The principles and framework taught, gave me the confidence to trust in my decisions and the hands on exercises provided me with the skillset to apply my learnings to real world situations... The online training afforded me the scheduling flexibility I needed at a cost I could afford. I would highly recommend this program for anyone looking to transform their career and looking for a timely, flexible and cost effective means of doing so."
"Hi, I am Simona Georgescu, I live and work in Rotterdam, the Netherlands. In 2014 I was considering a shift from all-round B2B Marketing to a more ROI, data-driven Marketing. I was not only fascinated by the business insights generated by my Business Intelligence colleagues, but I also came to realize that I would love to use my quantitative and analytical skills to their fullest. So when Data Analysis came out as the skill needed to fill in the gap, it took me a good couple of weeks of internet search to eventually choose Aryng´s Business Analytics and Testing online module.This online course is really great. Piyanka and Mukul dive into the dry statistical methods and apply them directly to real-life scenario’s and cases: travelling agency, online gaming company, e-commerce company Umzon and Shamzon. The hands-on Excel walk-throughs are a wonderful practical tool. The cases focus as much on the business briefing process and actionable recommendations rolling out from the analysis as it focus on the data handling and analysis itself. There is brief reference to the tooling available when it comes to data warehouse management, reporting & visualisation and Marketing automation.Last not least, following these modules I got a context to place the data analysis as very specific skill. Some of the online study hours I experienced as real consulting sessions with professionals in big data Analytics. They come with those do’s and don’ts which are crucial to effectiveness in a role as a Data Analyst. What I personally appreciate is also the fact that Piyanka is accessible and responsive in the communication during the course. I warmly recommend the Aryng online courses."